mCaffeine Redesign

The Ask - Educate and engage.

mCaffeine approached us with an exciting proposition to differentiate them from an already cluttered personal care demographic. The key objective was to educate Millenials & Beauty Seekers about Caffeine & its benefits. Also, to elevate the user engagement with the Brand & Product initiative called "Addicted to Good".

Insights

The brand "mCaffeine" doesn't come out.
Lack of information on the brand story & benefits of caffeine.
Education & engagement are missing.
Users face difficulties ordering products, accessing post-purchase details, and logging in.
There's a lack of information regarding product usage & product level benefits.
We found out that many users do search & shop by concern online.
95% percent of the traffic is from mobile.
The conversion rate & returning visitors rate were better then industry standard.
Difficulties in discovering various categories offered by the brand.

The solution

Users visit mCaffeine with particular questions in mind. What are the benefits of caffeine? How can I find products by my concern? Our task was to get more people to know more about their products and learn more about the single ingredient, "caffeine".

Our solutions to all the insights we collected are following,

Refined navigation
Imporved experience on mobile.
Brought "Shop by concern".
Account log in & creation using mobile number.
Brought global site search.
Redesigned the homepage in a better storytelling format and introduced more information about caffeine and its benefits.
We redesigned the category page with a better filter & sorting mechanism.
Redesigned product page with more information about the product like "how to use" & "Why should you buy it".
Brought "Addicted to good" initiative throughout the website as part of the relaunch campaign.
Introduced a loyalty membership program to get users to engage more with the brand and retain long term relationship.

mCaffeine Redesign

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