Wildcraft Website Redesign (2014)

Ui/UX Design
22feet Tribal Worldwide
2014
Project Overview
The primary goal of the website redesign for Wildcraft was to enhance the user experience (UX) and align the online presence with the brand's mission of engineering versatile, multi-functional, and weather-resilient products for outdoor enthusiasts. The redesign aimed to improve navigation, streamline the purchasing process, and create an engaging, visually appealing interface that reflects Wildcraft's brand ethos.
Key Objectives:
Improved Navigation:
  1. Simplify the site structure to facilitate easy access to products and information.
  2. Implement intuitive navigation menus and clear pathways for users to find what they need quickly.
Enhanced Visual Appeal:
  1. Update the visual design to reflect Wildcraft’s brand identity.
  2. Use high-quality images and a consistent color palette to create an immersive and attractive interface.
Streamlined Purchasing Process:
  1. Simplify the checkout process to reduce cart abandonment rates.
  2. Integrate secure payment options and provide clear calls to action.
Responsive Design:
  1. Ensure the website is fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
Tom Jose , Azharuddin A
The team

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