Asian Paints Colour Next 2018 Website Design

Ui/UX Design
22feet Tribal Worldwide
2017
Overview
Team Untold worked with the colour team at Asian Paints and external cultural influencers to produce the films and stories for each of the trend forecasts in 2017 and 2018. Along with the content and storytelling duties, we were also requested to help recreate a bit of magic on their digital properties through the website. The core thought being a simplistic and minimalistic experience where the audience can immerse themselves in these colours and the research behind it.
Key Sections and Features:
Trends 2018:
To highlight the latest design trends and provide inspiration for users.
    Colour of the Year 2018:
    To spotlight the selected color of the year and demonstrate its application in various design contexts.
    Behind CN:
    To offer a glimpse into the creation of Colour Next, showcasing the expertise and efforts behind the trends.
    Archives:
    To provide historical context and inspiration by displaying past trends and designs.
    Downloads:
    To offer valuable resources that users can download and reference for their projects.
    Colour Play:
    To enable users to experiment with colors and create their own designs, enhancing user interaction and creativity.
    Brand Partners:
    To build credibility and provide users with access to high-quality design products and collaborations.
    Event / Launch Updates:
    To keep users informed about the latest events and provide immersive experiences related to the launch.
    Blog:
    To offer continuous value to users through informative and engaging content.
    Expected Outcomes:
    1. Enhanced user engagement and satisfaction.
    2. Increased interaction with color trends and design resources.
    3. Improved navigation and accessibility.
    4. Stronger community involvement through user-generated content and social media features.
    5. Greater visibility and credibility through collaborations with brand partners.
    Tom Jose, Sharvari Rane (UI/UX Team)
    Rishabh Malhotra (Business Developer)
    The team

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